ABOUT US

We are a premier social media marketing agency exclusively for fighters, founded by CEO Sammy-Jo Luxton, a seasoned MMA athlete with over 15 years of experience in combat sports. Having built her own career both inside the cage and across social media platforms, Sammy-Jo saw a clear gap in the industry: talented fighters struggling to build a brand, attract fans, and secure opportunities outside of their fight record.

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That’s where we come in.

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Our agency was built with one mission in mind: to help fighters take control of their brand, grow a loyal fan base, and turn their fighting career into a long-term business. We’re not just marketers — we’re industry insiders who understand the grind, the passion, and the potential of life in combat sports.